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· 10 min read

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Do you know your customers' shopping behavior, or whether they're abandoning their carts before or during checkout? As an e-commerce merchant, these are questions you want to be able to answer.

If your online store is a WooCommerce site, there are many options to measure its efficiency and track its performance metrics. Of the many tools out there, Google Analytics has been the tried and tested solution for so many.

· 4 min read
Aleksandar Vucenovic

TLDR

  • The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
  • The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
  • PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values