45 posts tagged with "pixel-manager"

• We dropped direct support for the Borlabs Cookie and Real Cookie Banner CMPs in the Pixel Manager.
• Direct support was deprecated starting with version 1.41.1 and has since been fully removed.
• If Borlabs or RCB implemented any of three widely adopted consent standards, integration would work out of the box - no custom code required.

• Using the Google Tag Manger is not "free"
• Expert driven vs. community driven tracking optimization
• If you're using the Google Tag Manager to track data on your WooCommerce site, you're losing money

The Pixel Manager now supports Taboola. Activate the Taboola pixel on your site and start tracking your Taboola campaigns.

The Google Automated Discounts plugin now supports a new feature that allows you to display a discount banner on your store. This banner will be displayed on the product page with an active Automated Discounts price and will show a counter with the time left until the discount expires, along some additional information about the discount.

There were some drawbacks in the previous implementation of the lifetime value calculation in the Pixel Manager. We have now fixed them and added some new features.

The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.

This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.

Google announced a new version of their Consent Mode in November 2023. The technical details have been published in December 2023. By mid of December 2023, we have updated the Google's Consent Mode to version 2 in the Pixel Manager.

The new Google Consent Mode v2 is required for personalized advertising from March 2024.

Some Facebook marketers have seen the following warning message in their Facebook Event Manager:

Change IPv4 addresses for AddToCart events to IPv6. IPv6 is preferable over IPv4 for IPv6-enabled users. IPv6 is currently the industry-accepted standard and offers durability for your integration.

The short message makes it sound simple, but what does it mean? And how do you do it? How simple is it? And how did we implement it in the Pixel Manager?

This is what we'll cover in this article.

As an agency, you're always striving to deliver high-performing, feature-rich websites to clients. Successful online stores track traffic and conversions to boost marketing performance, generate qualified leads, and maximize sales.

So, how do you deliver this essential functionality to clients at scale?

The other day, I started preparing to partner with a larger company active in the WordPress space. Great, I thought. We are a small shop, and we are looking for ways to grow. This could be a great opportunity. I was excited.