5 posts tagged with "conversion-api"

In April 2026 Meta added a new option to Events Manager: a Conversions API connection you switch on with one click, no code, no access token, no server. Meta calls it the Meta-enabled Conversions API, the button reads Set up with Meta, and it has been showing up in our support inbox ever since, usually as the question "do I still need the Pixel Manager's Conversions API if Meta now does this for free?"

The short answer is that the new option is a real improvement over a Pixel-only setup, it is safe to switch on, and it is not the same thing as a Conversions API integration that sends events from your shop server. This article explains what it does, how it does it, and where each of the three levels of Meta tracking fits.

ChatGPT has become a place where people decide what to buy, and OpenAI now sells ads inside those conversations. Six months ago, joining that program meant a six-figure spending commitment. Today the minimum is gone, the sign-up is self-serve, and any WooCommerce store in a supported country can run a campaign.

The Pixel Manager tracks those campaigns end to end. Not just a page view, but the full shopping funnel, purchases sent server-side, and the ChatGPT click reference that connects a conversation in ChatGPT to the order it produced.

Starting with Pixel Manager version 1.62.0, server-side purchase events (server-to-server / Conversions API) respect the consent choice your visitors make in the browser. If a visitor declines consent, the purchase event is no longer sent to the ad and analytics platforms through the server.

This is a behavior change for stores that use explicit consent management, and we want you to understand exactly what changes, why we made this decision, and what to do if your situation requires the previous behavior.

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.

How to configure the Pixel Manager so Facebook (Meta) conversions are recorded only when WooCommerce confirms the order is in a paid state, using the Conversions API as the single source of truth.