One post tagged with "consent"

Starting with Pixel Manager version 1.62.0, server-side purchase events (server-to-server / Conversions API) respect the consent choice your visitors make in the browser. If a visitor declines consent, the purchase event is no longer sent to the ad and analytics platforms through the server.

This is a behavior change for stores that use explicit consent management, and we want you to understand exactly what changes, why we made this decision, and what to do if your situation requires the previous behavior.